Choosing The Right Language in Network Marketing
In network marketing it is very important to choose your words carefully. When talking to a prospect WHAT you say matters as much as HOW you say it. Remember, the people we try to gain as customers or new team members are not on the same wavelength as we are. Most of have a totally different mindset and our language is foreign to them and may even turn them off.
Never judge others by our own standards. And never assume that the person you are speaking to wants the same thing you do.
Have you used the wrong approach before?
I don’t know about you, but I have made the mistake before to approach a prospect with the question, “How would you like to have your own business.” The look I got back was very similar to that of a deer caught in the headlights followed by a stammered …”A WHAT?” Or worse yet, my question was answered with complete silence.
Very few people will want to have their own business. Many people associate owning your own business with responsibility, risk, a lot of work, overhead, managing employees, handling payroll and much more. And when you think about how many start ups don’t even make it past their second year that is something really scary. Who wants that?
Besides, a lot of people have an employee mindset. They are content being told what to do and when to do it. They put in their hours, go home and be done with. No responsibilities.
How to do it the right way?
What most people do want though is more cash flow. Ask anyone you meet if they would like to have more cash and the answer most likely is YES. Even those people who already own a business of their own won’t say no to some extra cash. You may have heard the expression “the rich get richer.” It’s why smart business people are always interested in more cash flow. Successful entrepreneurs always add to their cash flow as well.
One of my favorite TV shows is “Shark Tank.” If you are not familiar with it, it’s a reality television series where aspiring entrepreneurs pitch their business to a panel of potential investors. Now, those investors are NOT looking for another business, but what they ARE looking for is more cash flow. But I got sidetracked, sorry …
Network marketing is the perfect vehicle to provide more cash flow without the headaches you would have with starting a traditional business or owning a franchise. No overhead, no employees, no payroll , no ordering goods, no stocking, no shipping. Everything is provided to you. Plus, you can start slow, putting in just a few hours a week and as you build your organization, through leverage you will build a longer term return.J. Paul Getty said…“I would rather earn 1% of a 100 people’s efforts than 100% of my own efforts.”So, instead of asking my prospects if they would like to have their own business I should have asked them if they would like some more cash flow.
“Would some more cash flow be helpful for you?”
“Would you be interested in developing more cash flow?”
“If you had more cash flow ….(fill in the blank)"
"Would you be able to send your kids to college?
"Would you be able to fix the things you want updated in your house?
"Would you buy a new vehicle?"
"Would you be able to move to a better neighborhood?"
By changing our language, we will reach a much broader audience. We also get people thinking and painting pictures in their minds of what they would be able to do with some extra cash flow.
But, I don’t want to share all the good stuff. Eric Worre does a much better job than I ever could. So go ahead and start thinking about how you can change your language when approaching your prospects about your opportunity. Enjoy!
Over to you … Have you got the “deer in the headlights stare” in the past because you used to wrong language with your prospects? If you don’t mind sharing, please do so in the comment section below. Thanks!
Your Business Partner to Success,
Jeyrom Billan
