10 Ways To Build Your Email Marketing List
Ngayon ikaw ay committed sa email marketing at kailangan mong mag-send ng mga valuable and helpful emails sa iyong mga subscribers. Ngunit may mga times na hindi lahat ng subscribers mo ay nakakatanggap ng email newsletters na ito.
Halimbawa, ikaw ay merong 500 subscribers, hindi na masama diba? Sabihin natin na 25% dun ay OK. Ibig sabihin nasa 125 katao lang ang nakakabasa ng emails mo. Dahil dito kailangan mong humanap ng paraan para mapalaki mo ang iyong listahan o list of subscribers.
So, paano ka ngayon makakakuha ng maraming email subscribers?
Ngayon, ituturo ko sayo ang sampung paraan para magawa mong makakuha ng maraming email subscribers. Some of these suggestions will suit your website better than others, but make no mistake these tactics work! Ang pundasyon ng isang successful email marketing ay ang targeted, permission-based email list. Ang contact lists ay tinatawag ng mga Marketers bilang isang “goldmine” dahil ito ang tumutulong para makapag-generate ng maraming sales revenue. Kapag ikaw ay gumawa ng listahan ng mga opt-in subscribers na qualified at interesado sa kung ano mang ino-offer mo, nakumpleto mo na ang isang paraan at nasisiguro ko na ikaw ay nasa tama. Now it's time to mine for your gold!
1. Footer of your website or blog site (ito ay makikita sa ibaba ng iyong website)
Kung mapapansin mo, karamihan sa mga websites ay merong email subscription box sa footer ng kanilang site. It’s a great place to put an easy way to find form that visitors can access anywhere across your site. You can further entice visitors to subscribe by giving them exclusive discounts or offers. At the very least you need to give them a reason to subscribe (free tips, advice, exclusive contents, ebooks, etc).
2. Popup box (minsan ito ay makikita sa pagbukas ng homepage o sa ibang page ng isang site)
Sa tactic na ito, minsan iba-iba ang opinion ng mga marketers tungkol dito pero the fact of the matter is that this totally works! Some people will find the popup box intrusive and almost rude but statistically this tactic has shown its ability to significantly increase email lists. Take a look at how pop up email boxes helped Problogger grow his email list. The key to using email pop ups is to know when to trigger them to appear. You can set pop ups to only appear on the 2nd page of a person’s visit, or after 30 seconds. That way you’re more likely to show a popup to an engaged visitor who would subscribe.
3. Scrolling sidebar (Ito ay kadalasang makikita sa kanang bahagi ng isang site)
Isa rin ito sa magandang paraan ng email subscription prompts sa mga taong bumibisita sa iyong website. Mas madaling nahahanap ng mga taong bumibisita sa iyong site ang scroll boxes para mag-subscribe. Ano nga ba ang scroll box? Scroll box is sometimes a little box that can be found on the side of the browser window once someone has scrolled through a certain percentage of your page. On the blog you show a scroll box once a person has scrolled through 60% of a blog post. It’s a good way to time your offer to appear only when the reader has had a chance to form an opinion about you. Dito pwede kang mag-offer ng something valuable like free ebooks, tips and training videos kapalit ng contact information ng taong bumibisita sa website mo.
4. Free Giveaways or Downloads (ito yung mga free stuffs na ibibigay mo sa subscribers)
You’re always going to get a high response rate when you give something away for free so why not use that to get email addresses? Maraming negosyo o business firm ay nagagawa ng maayos ang negosyo sa pamamagitan ng pag-offer ng mga free giveaways or downloads sa kanilang business site. Don’t just think of freebies as discounts. Instead of giving a straight up monetary gift, why not create something of value that people will gladly exchange their email address for. Assets you can create include eBooks, cheat sheets, exclusive video content or even a slideshow. The idea is to create content that is valuable and entices people to subscribe.
5. At the end of blog posts (Ito ay makikita sa last part ng isang blog post)
Ito ay isang area o lugar sa ibaba ng iyong blog post kung saan pwede kang maglagay ng email subscription box. Pwede ka ring maglagay ng facebook like o comment box at the end of your blog post para magawa mong makuha ang contact information ng mga taong bibisita sa website mo sa pamamagitan ng facebook. If you’re regularly producing content on your site you should be leveraging it to acquire more subscribers. To take it a step further consider making your email subscription forms at the bottom of blog posts targeted to that specific posts content. For example a post on social media should be followed up with a call to action to subscribe to your newsletter that contains insights on social media!
6. Hellobar or Viperbar (Ito ay makikita sa header bar o sa gitna ng site content)
Malamang familiar ka na sa “Hellobar or Viperbar” o nakakita ka na ng ganito sa isang website. Both are great tools to give a particular message added prominence. Sa madaling salita, ang “Hellobar” ay isang configurable header bards na pwede mong ilagay sa mismong header ng iyong site. With Hellobar you can add a message to direct people to a specific landing page which can have a call to action to download an eBook which is where you get to record email addresses. Viperbar is very similar to Hellobar except that it allows you to add an email subscription bar straight into the bar itself. Essentially it removes that extra step of going to a landing page before subscribing. It’s worth noting that Viperbar is no longer being actively maintained so if you do have issues it’s going to be hard getting support.
7. Facebook Competitions (paggawa ng paligsahan o valuable game sa facebook)
Alam ng karamihan sa atin na ang facebook ay isang social media device na pweding gamitin para makapag-generate ng leads o list of subscribers ng mabilis. Dapat magawa mo ito ng tama. Pwede ka mag-set up ng competitions on Facebook. Ito ay isa sa pinakamadali at simpleng paraan tulad ng ShortStack na merong pre-created templates na pwede mong gamitin. Malamang ginagawa mo ‘to palagi sa facebook mo. Facebook competitions have the capacity to quickly go viral and accumulate a staggering amount of attention in a short span of time. When you run a competition, be sure to include an email address field in sign up and also get permission to send them more emails later on.
8. Retargeting on content (Ito ay kilala sa tawag na google remarketing)
Ang “Retargeting” ay kadalasang ginagamit para sa “driving recovering conversions” mula dun sa mga taong “abandoned a purchasing process on a website”. Dito ay binibigyan ng pagkakataon ang mga taong iyon na gumamit at magkaroon ng panibagong access para basahin ang nilalaman o content. Retargeting for content is about tracking people on your site who are coming to your blog and don’t subscribe to your newsletter. Once you’ve tracked them show these people ads for new content on your blog related to the topics they are interested in. On return to your site you can hit them with stronger calls to action to subscribe to your emails! The key is to build your retargeting lists around persons of different readers of your blog. So a person who’s interested in email marketing for example always gets retargeting ads promoting the latest email marketing blog post.
9. Sponsor an event (pagbuo ng isang okasyon, seminar o training course)
“Ang offline o non-digital na paraan ng pagkuha ng emails? Totoo ba ‘to?”…. Narinig kitaJ. Yes! tama ang narinig mo, ang offline strategies kagaya ng pag-organize ng isang particular event ay isang paraan ng pagkakaroon ng email subscribers manually. Dito, pwede kang gumawa ng printed registration forms kung saan ‘yun ang gagamitin mo bilang registration ng mga taong dadalo sa event mo. Sa pamamagitan nun, bago sila pumasok sa event mo ay mapipilitan silang pumirma o mag-filled up ng kanilang contact information dun sa papel o sa registration form na ginawa mo. On the other hand, there are tons of events going on in different cities and most of them are highly targeted. If you find an event which hits your target customer approach them to sponsor it. Try hustling a way to not pay for sponsorship and instead offer something of value. Make sure you negotiate for an email from your business to go out to all attendees of the event with a special offer or specific mention of your business. The idea is to leverage the event’s audience to get your message out there and acquire new email subscribers!
10. Partnerships (Pakikipag-tie up sa ibang tao)
Isa sa pinakamabilis na paraan ng pag-expose ng iyong brand o negosyo para magkaroon ng mga bagong potential email subscribers ay sa pamamagitan ng pakikipag-tie up sa isang tao o negosyo na mas malaki kaysa sayo. There will always be other players in your industry who are not competitors that you can work with. Approach these parties and focus on how you can add value to their audience. Potential partnership ideas are a special offer to their audience (new customers = potential new subscribers), competitions, or even just a feature guest blog post to drive them back to your site.
So there you have it, 10 different ways to build your successful emailing list. You can choose any of them or what you prefer most. Go ahead and leverage your list. As what they say, to make success you don’t have to wait for tomorrow. You can do it now.
Till next time partner! I hope it will help you a lot.
Your Business Partner to Success,
Jeyrom Billan
Online Network Marketer
